When a good idea gets lost in detail or met with polite silence, the free assessment helps you notice what your audience needs to understand and remember, so you can make the human meaning clear.
If your technical idea gets polite silence, is quickly forgotten, or leaves people asking you to explain it again, the problem may be that the explanation makes sense to you but not to the people who need to act on it. In technology, a clear account of how something works can still leave its purpose, urgency, and human impact unclear.
You can know your technology inside out and still find that people leave a conversation with different ideas about what is changing, why it matters now, or what it means for customers and the business. When you try to cover the details, it is easy to add more terminology and background than a busy audience can take in. People may have different levels of technical knowledge and limited attention. Your explanation takes effort, yet important ideas may be heard and forgotten, decisions can stall, and you may find yourself repeating the same points. That is a familiar challenge in storytelling for tech. People need to understand why the work matters, but the technical detail can get in the way.
Start with the audience you need to reach, then shape one real moment into a message they can understand and use.
Think about what your audience needs to understand, feel, remember, and do. Their reason to care gives your idea a clear starting point.
FreeChoose a customer example, decision, incident, mistake, or architecture choice that makes the technology human and concrete.
FreeBring the moment back to one message. Explain why it matters and what you want people to take away.
PremiumA useful explanation takes practice: start with what matters to your audience, then give them one clear idea and a human moment to remember. The free assessment helps you see where to begin, so your next conversation can make the meaning easier to grasp.
Business leaders described a communication struggle across their teams. If a tech idea meets polite silence, a clearer link between the details and why they matter may help people follow it.
Grammarly, The $6.25M Hidden Cost Impacting Your Bottom Line, November 30, 2022Respondents say they sometimes need to repeat or clarify information. That may feel familiar when people hear the technical details but miss the point you want them to remember.
TechSmith Corporation, Jane Bozarth, From Chaos to Clarity: How to Thrive in the Modern Workplace, 2023Respondents say the daily volume of workplace communication hinders their productivity. A focused message can help your audience see the key idea without adding more detail to an already busy day.
TechSmith Corporation, Jane Bozarth, From Chaos to Clarity: How to Thrive in the Modern Workplace, 2023Each profile names how the problem shows up for you, then connects your answers to the path that fits best.
Explain what existing technology does today and why it matters to people outside tech.
Before approval, explain why a technology proposal matters and what support it needs.
Help customers see how a solution relates to their work and the business value it could bring.
Help people picture a possible future with technology and see how they could take part.
After approval, show colleagues what changes in daily work and how to use it.
Explain a possible technical risk, what is known or uncertain, and the consequences of acting or waiting.
Give a broad audience one useful idea to remember from your public talk.
A short assessment reveals your profile. Free, takes about 3 minutes, no signup required.
"I used to explain every technical detail before getting to the point. Practising a short explanation here helped me notice what my nontechnical teammates actually needed first. I still get into the weeds sometimes, but now I can usually catch myself and give them a clearer starting point."
"I was nervous about presenting an internal proposal in English, so I kept putting off rehearsing it. Working through the message in small steps made the stakes easier to explain. I felt more prepared for the conversation, even though I was still a little nervous going in."
"I knew our technical solution well, but I struggled to connect it to the customer’s day-to-day problem. Building one concrete story helped me make that link clearer. I’m still learning how to adapt it for different conversations, but I have a useful place to start."
Practice making your tech ideas easier for people to understand, remember, and use. Choose the plan that fits the time you want to spend building that skill.
A short commitment for focused practice with clearer tech stories.
More room to practice explaining ideas for different audiences.
A longer stretch to make clear, human storytelling part of how you communicate.
Take the free 21-question assessment to find which of 7 communication purposes best fits the idea you want to share. Get one result to help you choose where to begin.